What B2B Searchers Really Want, Part One – 5 Insider Tips
Online consumers generally prefer one-stop shopping. As Amazon says: “Amazon and it’s done.” In contrast, B2B buying typically involves a complex sales process. Business buyers use search engines...
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Content Creation to Increase Organic Search Rankings, Website Visitors, and...
Case Study Background A nationally recognized Internet Service Provider (ISP) partners with SmartSearch Marketing to manage their fully integrated search marketing program, including Search Engine...
View ArticleWhat B2B Searchers Really Want, Part Two – 5 More Insider Tips
In Part One, we discovered that you must provide something of value to searchers in exchange for personal contact information (i.e. sales leads). We found that value depends on where searchers are in...
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